My Own Hair

My Amazing Natural Hair Journey

We can all learn from Miss Jessie’s success story

A friend forwarded me a television interview featuring the founders of the Miss Jessie’s product line. I want you to view the video, but I have to share an interesting observation. The interviewer seems amazed that this product is now offered in Target’s, but I am not for several reasons.

  1. First, they’ve been “on the market” for years and this is just the next level for their hard work. Success is equated to growth pure and simple. Both still work in the salon and are diligently working to make naturalistas beautiful every day.
  2. Second, they have a proven following and have put out an excellent product that works for a number of curlies.
  3. Third, they have the law of focus in place big time. They know it’s important for them to “focus” on marketing their product and not “expanding” their locations…at least that’s the order right now. They have a strategy and they know it works for them right now.

But don’t take my word…listen in… and do you use Miss Jessie’s? If so, I’d love to hear from you regarding what you think about the product…


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